Sanford Weinberg, current role of Business Development Fare Collection, joined Conduent (Ascom) in 2001 leading the sales efforts for Fare Collection. Current role support sales team as a SME in fare collection market with concentration on RFPs and business strategies with particular focus on current contracts with New Jersey , Cleveland, Denver and Calgary. With an experience of over 25 years in fare collection industry, Sanford has served on APTA Fare Systems & Programs Committee and the Transportation Council for the SmartCard Alliance. Prior to joining Conduent, he was a partner with TranSales, a company focused on bringing non transit manufactures into the transit supplier market. During his stint he worked on Smartcard technology with early deployments in Seoul, South Korea and SmartShuttle in Los Angeles.